Real Estate Buyers have Changed Forever!

Make no mistake. Our business model would not have worked in the pre-internet era.
 

Prior to the Internet, Buyers used to get in the back seat of a REALTORS® car and go on a tour of homes. The REALTOR® would have his/her MLS® catalogue of homes which he was not allowed to give Buyer's a copy of. REALTORS® controlled MLS® information. This is simply not the way it happens anymore.

Nowadays with the Internet, consumers are empowered and in much more control of their new home search. Over 85% of Americans who search for a home start their search on the Internet. Whether Buyers are looking for properties online themselves on various websites such as REALTOR.com®, or being automatically emailed MLS® properties directly from their REALTOR®, or other house hunting activities, Buyer's often know as much or more about their particular market and the homes for sale in it as their REALTOR® does.

These changes in technology and Buyer behavior created the opportunity for the concept of One Percent Oregon to flourish.

When a Buyer sees a home that meets their criteria and is their dream home they do not ask "How much commission is being paid here." It's not of concern to the potential Buyer. The Buyer is concerned with number of bedrooms, bathrooms, location, schools, and obviously the price. Our listings are displayed everywhere that all the other listings are. If you are a buyer looking in a given neighbourhood in a given price range (which is basically all of them), then you will want to see every listing in that neighbourhood in your price range. With the Buyer now in the driver's seat as a much more sophisticated consumer the real estate marketplace had changed forever.